Inauguration Day!
It’s January 20th and there couldn’t be a better date to set as Inauguration Day for the Social Media Field Guide website! The site and this blog, Field Notes, is the always-updated addendum to the...
View ArticleMy iPad Journey: Crush? Affair? Friendship?
Developing a new relationship—business or social, dallying in a crush (illicit or not) or indulging into an affair---all take time and effort. I’ve tried to make the iPad my friend, it has become a...
View ArticleMy iPad Journey: iPad Future in Publishing
I am monitoring the iPad not only from my personal reaction but also to the value that various apps have in relationship to the publishing business and any affects on printing. Recently Richard Romano...
View ArticleUpdate to Gary Vynerchuk, (mentioned in SMFG p. 27) "All in?"
SMFG used Gary Vynerchuk as an excellent example of building brand awareness to his wine business. Gary was recently featured in an interview in Inc. magazine (February, 2011). He has a great...
View ArticleLaw Enforcement Will Hate This App—Celebrities and Cheating Spouses Will Love...
Have you ever regretted a written text message or video sent to someone? Have you ever sent a joke or forwarded someone’s message and had second thoughts? A new messaging service called TigerText may...
View ArticleKeep an Eye on Interactive Billboards
While billboards, banners, posters, and signs have long been part of the printers offerings, interactive billboards are breaking in with interactive ads that pedestrians can use a smartphone to...
View ArticleFirst Book Review Available--How to Disappear: Erase Your Digital Footprint,...
The Social Media Field Guide website will carry book reviews. The first one is:How to Disappear: Erase Your Digital Footprint, Leave False Trails, and Vanish without a Trace by Frank M. Ahearn and...
View ArticlePrinting Industries of America: The Blog
Welcome to Printing Industries of America’s blog! We know it’s important as ever to engage with our members and provide them with the resources and information they need to succeed in this industry,...
View ArticleSocial Media Tools in the Spotlight with Webinars This Week with Julie and Mary
Julie Shaffer and I are presenting three webinars this week. We will be highlighting various aspects of social media tools. Please join us for the series or pick and choose one or two to tune in. If...
View ArticleSafety-- Know It, Live It
Due to higher-than-average machine related injuries, OSHA has placed the printing industry on its list of high hazard industries for amputations. As a result OSHA has been very aggressive under its...
View ArticleConversation with Author of The Social Media Bible
For any social media buffs, you know The Social Media Bible written by Lon Safko. Today, I was pleased to have a conversation with Lon to hear about his future plans for a PBS program and tour related...
View ArticleA new book review added Groundswell. Do you have a SM book to recommend?
http://social.printing.org/page/9159 Keeping up to date with Social Media is a challenge and some books are "must reads." This is one of them. Groundswell is a foundational book and helps to clarify...
View ArticleListen to a Conversation with the Premier Print Award Best of Show Winner
Each year, the Premier Print Awards honors the best in print from around the world. Out of the thousands of entries, the judges are tasked with deciding on the best of show. In the 2010 Premier Print...
View ArticleThe Benefits of the Vision 3 Summit
Can you believe the Vision 3 Summit is only three weeks away? It doesn’t seem like so long ago that we sat down with NAPL and NPES to plan a groundbreaking new leadership conference to help invigorate...
View ArticleWhy not send video camera to customers for testimonials? PrintingForLess Did!
I want to hear more about this best practice at Vision 3 Summit. Andrew Field CEO of PrintingForLess is on the Innovations Panel at the conference.This idea was mentioned in a Printing Impressions...
View ArticleMade me proud! Talking to kids about cool 3 D printing!
Recently my young granddaughter asked me about 3D printing. What? A ten-year-old asking about an article she read in the Economist? OK, so she only saw the headline but then my son who is a Gen Yer,...
View ArticleHave You Seen Our Video Content?
There's a lot going on here at Printing Industries of America and what better way to showcase that than with a channel of videos? If you haven't seen our YouTube channel yet, I suggest taking a look....
View ArticleUpdate on the Old Spice Guy--a social media marketing success?
In SMFG we talked about the Old Spice Guy. Julie Shaffer has used the Old Spice Guy example in most of her Social Media sessions for our industry. Old Spice has actually increased sales as a result of...
View ArticleQ&A with Ronnie H. Davis, Ph.D.
After 23 years of examining and researching the printing industry, Dr. Ronnie Davis thought it was time to assemble the insight, knowledge, and lessons he learned about the printing industry into one...
View ArticleMike Fehr Talks About Lean and the Continuous Improvement Conference
The Continuous Improvement Conference is approaching (April 10-13) and we thought we'd check-in with a past attendee to see how they've leveraged the valuable information and techniques presented at...
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